User Generated Content With Mordecai Holtz

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User Generated Content – Why us UGC so powerful? How do you ensure customers create the type of content you want? How do you encourage people you create more content that you can use?

On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Mordecai Holtz about ‘User Generated Content’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.

Mordecai is the Co-Founder and Chief Strategist of Blue Thread Marketing, a boutique Israeli digital agency working with clients that have spanned across 8 countries, ranging from startups to the city of Jerusalem. Mordecai is part of the global network of key opinion leaders for Huawei, China’s largest and fastest growing tech company.

Mordecai is an avid blogger and an active contributor to the digital marketing space. He’s contributed to Fast Company, and has been cited in Buzzfeed,, Forbes & Inc. Mordecai’s content has been featured on industry-leading sites including Social Media Today  Business2Community, Social Media World and Post Planner, and coschedule. Beyond writing about social media, Mordecai also covers tech news and his articles have been featured on several tech blogs including Technologer and TechAcute.

Mordecai has also been featured on DukoscopyTV a leading forex trading television channel.

In 2016, Mordecai was invited to serve as the first international board member of the National Institute of Social Media.

You can find a full transcript of the conversation between Ben and Mordecai below, but before that I want to let you know that The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at

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I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.

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Enough small talk . . . let’s talk “User Generated Content ”

User Generated Content Interview between Ben M Roberts and Mordecai Holtz

Transcript very soon….



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