Tribe - Jen Cole - Marketing Buzzword Podcast

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Tribe – What exactly is a tribe? Can building a tribe actually help build a business? Are collaborations the future of online communities?

On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Jen Cole about the buzzword ‘tribe’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.

Jen Cole is Co-Founder of DepICT Media and the Community Manager for Social Media Examiner. Jen is passionate about the power of building community organically for brands, with a message that inspires business owners to value and nurture their online connections as much as they do their real-life relationships.


Depict Media:

Social Media Examiner:

A full transcript of the conversation between Ben and Jen is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at

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I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.

Before you read the transcript, if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

Enough small talk . . . let’s talk ‘tribe’

Tribe Interview between Ben M Roberts and Jen Cole

Transcript coming very soon….