Marketing Buzzword Podcast - Social Selling - Episode 2 - Nicky Kriel

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Hello again and welcome back to the Marketing Buzzword Podcast!

This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and today’s buzzword is “Social Selling”

I’m your host Ben Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.

So, how does this show work?

Simply, you, the marketing bees let me know what buzzwords you’ve been hearing, and bring them into the marketing beehive. I then bring on an expert buzzword bee from the field, who helps us identify what these buzzwords actually mean, and whether they are useful or not. Essentially, I want to de-bunk or de-mystify these words and phrases to make the marketing jargon a little easier to understand.

I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword of TW and IG . . . or if you’d rather you can go on the website and let me know through there, and take a look at the show notes from previous guests.

Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

Right that’s more than enough about me. It’s time to introduce this weeks guest! This episode’s expert buzzword bee is an incredible women, who I have a load of respect for and that’s Nicky Kriel . . .

Award-winning Nicky Kriel is one of the UK’s top Social Media influencers. She is an international Social Media trainer, speaker and bestselling author. She has been featured in Huffington Post, Guardian and Daily Telegraph and is regularly interviewed as an authority in Social Media on radio, podcasts, webcasts and television.

She is passionate about inspiring and empowering businesses to use Social Media to grow. She uses her background in corporate marketing to help companies integrate Social Media into their own marketing and business strategies. As a Master NLP (Neuro-linguistic Practitioner) communication is her strength, teaching people to engage with the ‘social’ aspect of social networking: It’s not about tools and technology, but about people and relationships. Jargon is kept to the minimum with the focus being on practical advice, top tips, and guidance.

She is the author of “Converting Conversations to Customers: The Essential Guide to Social Media Sales Success” and “How to Twitter for Business Success”. She will be speaking at Social Media Marketing World in San Diego this year.

Converting Conversations into Customers - Nicky Kriel How to Twitter for Business - Nicky Kriel







Nicky Kriel has become a digital nomad and is currently in Cape Town.

You can find out more about Nicky and her work in any of these places:


Twitter: @NickyKriel


Facebook Page:


Enough small talk . . . let’s talk “Social Selling”


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