Social Intelligence - Ben Donkor - Marketing Buzzword

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Social Intelligence – What is Social Intelligence? How can you avoid data overload? How do you ensure that you are measuring the right data with the right analytics tools?

On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Ben Donkor about ‘Social Intelligence’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.

Ben Donkor is a Research Strategist at Brandwatch; a data geek and a social media enthusiast at heart, he often writes and speaks about social intelligence, social physics, and digital analytics. You can find him writing on his blog ( and tweeting as @FR314 with an endless supply of coffee.


– Brandwatch blog

– Twitter, a search engine I created earlier this year for social intelligence tools (in case anyone needs a tool for social listening, social analytics, social visualisations etc.)

A full transcript of the conversation between Ben and Ben (yes, that does sound weird) is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at

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I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.

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Enough small talk . . . let’s talk ‘Social Intelligence’

Social Intelligence Interview between Ben M Roberts, Ben Donkor

Transcript coming very soon….