Marketing Buzzword - Social Good - Ryan Pena

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Social Good – What is social good? Can businesses be good while still making a profit? How does a business balance social good with its other corporate objectives?

On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Ryan Pena about ‘Social Good’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.

Ryan is a Social Media Manager with over 8 years of experience in the field. He’s known for implementing highly innovative social media platforms into rapidly changing environments. Key accomplishments are implementing an online community that grew to over 15,000 customers in just one year, growing leads generated from social media by over 1,500% year-over-year, launching employee advocacy programs, and joined Be The Match where he’s working to elevate their social media strategy to help change the lives of patients battling blood cancer and blood diseases.

Ryan’s Twitter

Ryan’s LinkedIn

Be the Match

You can find a full transcript of the conversation between Ben and Ryan below, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at

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I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.

Before you read the transcript, if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

Enough small talk . . . let’s talk ‘Social Good’

Social Good Interview between Ben M Roberts and Ryan Pena

Transcript very soon….


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