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Social Contesting – What is Social Contesting? How do you actually generate revenue from running a contest? How do you show that your competition is trustworthy?

On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Desiree Martinez about ‘Social Contesting’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.

Desiree Martinez is an entrepreneur, domestic wannabe, and Harry Potter junkie known for her social media content plans and always saying ‘yes’ to new adventures.

Desiree is a social media marketing entrepreneur, Air Force spouse & mom, and host of the Marketing For Your Boring Business Podcast. She is also the founder of All-In-One Social Media a subscription social media service focused on helping small business grow through focused social media content while putting military spouses to work no matter where they are stationed in the world. She is also an award-winning social media professional and founder of Social Media Day Phoenix.

She has worked with hundreds of businesses on their social media and content marketing plan since 2009 and has recently launched her YouTube channel focused on helping ‘boring’ businesses use social media to help their message get seen in a cluttered newsfeed.


A full transcript of the conversation between Ben and Desiree is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at

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I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.

Before you read the transcript, if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

Enough small talk . . . let’s talk ‘Social Contesting’

Social Contesting Interview between Ben M Roberts and Desiree Martinez

Transcript coming very soon….