Snackable Content – Is snackable content lazy content? How can you use snackable content in your marketing strategy? How can we bust the attention span myth?
On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Julia McCoy about the buzzword ‘snackable content’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.
Julia McCoy is the CEO of Express Writers, blogger, author, and has been named an industry thought leader by several publications. Her favorite thing is making the gray areas of content marketing clear with practical training, teaching, and systems. She grew her content agency to more than 95 experts on staff and $4 MM in revenue inside just 7 years. She’s the author of two bestselling books on content marketing and copywriting, the creator of two industry courses, and the host of The Write Podcast. Julia lives in Austin, Texas with her daughter and husband. Follow her on Twitter; JuliaEMcCoy.
Links:
- Framework to building a profitable content marketing strategy: https://expresswriters.com/online-content-strategy-framework/
- Here’s how to map your content to goals: https://expresswriters.com/content-marketing-ideas-three-bucket-topic-strategy/
A full transcript of the conversation between Ben and Julia is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk
I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.
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Enough small talk . . . let’s talk ‘Snackable Content’
Snackable Content Interview between Ben M Roberts and Julia McCoy
Transcript coming very soon….
