Public Relations (PR) – How should Marketing and PR work together? Why is PR so important? How do you actually measure the ROI of your PR campaigns?
On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Katie Clift about ‘Public Relations (PR)’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.
Katie Clift is CEO of Katie Clift Consulting Pty Ltd – an International Public Relations Expert.
With more than a decade of experience in media and PR, Katie moved from Australia to Athens in 2017. She works with clients around the world across a range of industries – specialising in consultancy for local and international public relations campaigns.
Katie’s media background as a journalist, radio and TV broadcaster, public relations specialist, media manager and spokesperson gives her unrivalled experience to create public relations campaigns for clients that achieve outstanding cut-through in local and global markets.
For just one Australian organisation alone, Katie led a media and public relations team to achieve more than 8000 feature stories a year in print, broadcast, and online media, including 120 front page newspaper stories – worth millions of dollars annually.
Katie is also a leading media and public relations commentator throughout Europe and Australia – her editorials are regularly featured in Mumbrella and PR Week UK.
You can find a full transcript of the conversation between Ben and Katie below, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk
I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.
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Enough small talk . . . let’s talk “Public Relations (PR)”
Public Relations (PR) Interview between Ben M Roberts and Katie Clift
Transcript very soon….