The Psychology of Buzzwords – Why do we use them? Why do some words thrive whilst others languish? What is social transmission and how does it affect buzzwords?
On this week’s #MarketingBuzzword Podcast, Ben M Roberts runs through a chapter of his book ‘Marketing Buzzword to Marketing Authority’ looking at the psychology of buzzwords.
In this special episode of the podcast, Ben examines three areas of psychology which are particularly important in the dissemination and spread of buzzwords. These are ‘Herd Mentality’, ‘Tribal Vocabulary’ and ‘Social Transmission’.
You can find more information about Ben’s book here
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I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.
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Enough small talk . . . let’s talk ‘the psychology of buzzwords’