Does Pay-to-Play increase content quality? Is PPC now more of a job for developers not marketers? What are the basics of building and tracking a PPC campaign?
On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Rob Watson about ‘PPC and Pay-to-Play’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.
Rob has been working in ecommerce since 1999 and has over 13 years experience of managing PPC accounts. He currently heads up the digital marketing team at Supplyant, an agency that specialises in ecommerce services, from web development to marketing strategy and planning. Rob has used PPC to help sell most things from bathrooms to live insects. Rob can often be heard asking colleagues and clients “but what does this tell us about their intent?” whilst pouring over search term reports.
Twitter is: @robpwatson
A full transcript of the conversation between Ben and Rob is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk
I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.
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Enough small talk . . . let’s talk ‘PPC and Pay-to-Play’
PPC and Pay-to-Play Interview between Ben M Roberts and Rob Watson
Transcript coming very soon….