Do we all need to personal brand? Is personal branding important for everyone? What are common mistakes people often make with their personal branding?
On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Brian Fanzo about ‘Personal Branding’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.
Brian Fanzo talks fast and tweets faster. A proud, pager-wearing millennial, he is a keynote speaker and founder/CEO of iSocialFanz LLC, a social strategy consulting agency. Brian also co-hosts SMACtalk Podcast & FOMOFanz Podcast.
Brian’s #ThinkLikeAFan philosophy has powered first-of-their-kind storytelling campaigns for many Fortune 50 enterprise companies leveraging Periscope, Snapchat, and Facebook Live under the username @iSocialFanz. He was awarded the Top 25 Social Business Leaders of 2014 by The Economist Intelligence Unit and was nominated for the first ever #ShortyAwards Periscoper Of The Year 2016.
You can find a full transcript of the conversation between Ben and Brian below, but before that I want to let you know that The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk
I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.
Before you read the transcript, if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.
Enough small talk . . . let’s talk “Personal Branding”
Personal Branding Interview with Brian Fanzo and Ben M Roberts
Ben Roberts: [00:00:00] Hi Brian and welcome to the podcast.
Brian Fanzo: [00:00:03] Thanks for having me. Excited to be here. I feel like I just left you in San Diego so excited to be connecting via audio on me now.
Ben Roberts: [00:00:09] I know is what we did now. I used You connected to you for mean in real life oh my god you were an actual real person and then you go back to a condition that is like what is the real Brian Fanzo are.
Brian Fanzo: [00:00:21] Yeah. I had it’s the power of social and reverse and in all directions right so I think is the fun part where you know someone via online you get off line you know increase that relationship and when you’re online it’s kind of rock n roll and it’s as if you’re long term best friends.
Ben Roberts: [00:00:38] Exactly. like you’d never be in a way that’s healthy and that’s not what about us waiting. Actually we need to say we needs to go to a conference actually just meet and the people you speak to on line honestly do it the best thing you’ve ever done. But anyway was sort of silly trucking of it awful you want day because you all the perfect guy to talk to me about personal branding. I think you’ve absolutely nailed the last couple of years. So I thought look if I can get someone to talk about it it’s going to be Brian Fanzo. So Brian, personal branding, everyone seems to be doing it now. Why is it important?
Brian Fanzo: [00:01:22] Well. I guess the first way I start that off is like the idea just the terminology. I wish we could change like this these the words branding makes me feel like creepy. It’s like way I’m branding myself or and I think this is a the reason I think it’s starting to take off are more people just understanding what the underlying element of it means. And I like to think of it this way as you know your first impression in 2018 and beyond no longer happens off line. Like even if you’re meeting someone at a coffee or you connect with somebody at an event more or likely if you have 2 minutes on a walk over to meet somebody you’re looking at them on LinkedIn or you’re going to their Web site or you’re googling their name. And so for me you know the idea where we used to invest in our first impression the clothes we wear our business cards maybe even our opening line or our elevator pitch. Those are all things that you know are very important for business for sales for marketing for networking as a whole and now in the digital world you have to be able to do that online. And even if you’re going to have a handshake with somebody more or likely they’ve done their research and so the question becomes what have they found. Is it you telling your story or are you letting someone else tell the story for you. And so I think really what first personal branding is it’s now understanding that digital no matter how you meet somebody is how you will get your first impression. So the question becomes how do you make that first impression ultimately you? How do you scale that first impression? And then to me I think one of the hardest pieces of it is how do you be consistent with that first impression. And I know for me in 2013 it was actually November of 2013 I decided to commit to telling my story and I can say my mom was kind of the reason my mom was like Brian you know I know you’re playing in the digital marketing space and she’s like but just remember like what you were never the smartest kid in school you were never the kid that knew more than everybody else you were never the kid that wanted to feel smarter and everybody else but you always were yourself you understood what you did well you understood who you were what you were about you know. Hence why I wear a backwards hat and I wear my crimson shoes. That’s not me trying to be different. It’s actually me allowing myself to be myself online. And so November 2013 I less than 2000 followers on social you know it’s not directly about the numbers. You know and then you fast forward 5 years later or even less than 5 years I guess 4 and a half years later you know and I have over a quarter million followers on social I have two podcasts. I get to speak around the world. And for me it was less about branding myself which I sometimes think about putting something out there that’s not us but it was more about finding unique ways to tell my story and then doing it in the most consistent way possible. So like you know if you look me up on LinkedIn or you go to my website you follow me on Twitter or maybe you watch a video on YouTube. My goal is that the impression that you get of me isn’t the same ballpark right. Either you want to learn more you understand what I’m basically about and I think ultimately that’s what personal branding is. And I think the digital generation people under the age of 38 years old or 36 years old today. Really get that. But I would argue that the groups that are older than that probably understand the value of it more. They do struggle on how to do it in the digital world. And I get to work with executives that have amazing stories. They’ve run a hundred million dollar businesses and they run these charities but yet when they come online they sound like a robot or they’re just as if they’re not themselves and so I think personal branding is going to continue to grow. I think the idea of being a little more transparent a little more vulnerable will be something we’re going to see emerge in this space. But you know it’s far from there. Everyone doesn’t have a personal brand yet but it’s definitely way different than it was in 2013 when I kind of started kind of exploring my own personal brand.
Ben Roberts: [00:04:48] A new so many need to you go my sign ups as in my brain. Oh for hearing the one set and I think there’s talk about in the first things you said that which is so poignant to me and this is exactly why I said of this podcast and it’s about actually it’s the turn there’s no brand new there’s terms and phrase and buzzwords out there. And people use and they don’t actually they say personal branding. Actually they don’t necessarily understand what it means and it’s easy when you said again it’s about you being you and actually whether that’s a brand or not is to be debated. But it’s about how you come across and how you go and you become vulnerable and actually how you show people who you are. And I think it’s an incredible thing and that’s why I have that you love and I really want to get you to come on to talk about this is how personal branding is in this necessary you go out and see I’m going to personally brand myself. I’m going to put my mark on the world on what to teach people about this. I want to show people this and if people like me great. They may follow me and they may when we speak then they may want me to hear more and read more my blogs or listen to my podcasts. And it’s great. And so refreshing to hear that point of view.
Brian Fanzo: [00:06:08] No. Thank you. And I think you know part of it is and this is probably you know some of the advice I get when I’m talking to people is you know if you don’t know what your own story is it’s hard to create a personal brand. I think a lot of people struggle with that. You know I always tell people you know ask your best friend and your worst enemy. What they think about you or what you do or who you represent. But taking it a step further you know I think the hard part with online and this is just the world we lived in for the last 9 or 10 years is that we always thought of online. Okay. What do we need to put out there that other people want to hear about us? And I actually think that’s the wrong way of doing it. I think what we have to switch that mindset and say I’m going to tell my story about who I am what I do and then how that relates with people is ultimately where we start building the business on front of that right. So I don’t think of what I’m building a personal brand you know even working with an executive that wants to you know grow a book and they want to take off their speaking career. But the last part of that is the monetization the speaking career you know how do I write content that solves someone’s problem. But I think that started off with you have to start not only telling people who you are but here’s the here’s the crazy part. Nobody cares what you do if you don’t start talking about what you do online. You fall into the great abyss of everyone else. But people care about why you do what you do how it impacts your life and then ultimately how it’s going to impact the reader. And so every time I’m telling my story I think of it as saying OK you know hey I went to this event and I got to speak there for 5 years. That’s what I did. And that sounds like bragging but if I talk about it and say hey these are the things that I did this is why I did it. These were my goals that allowed me to achieve this. All of a sudden I bring people along with me on the journey and I’m not telling people I’m better than them. Ultimately I’m allowing them to learn from me. And alongside of me and this is the difference between getting people to celebrate your wins versus people that are either jealous or feel like you’re just bragging. And it’s a hard balance. Trust me I think it’s something I think it’s something that most people struggle with. I would even argue some people that write books on personal branding right now get that part wrong and they kind of teach people to talk about you know you know I said this tagline says if you’re not your own biggest cheerleader why would someone else be your own biggest cheerleader? But being a cheerleader doesn’t mean that I just you know promote myself and bang my you know my fist on my chest. Tone ultimately that cheerleader is there to support you in the good times and bad right. You have to be able to just share that across the board. And I think we’re still going to get to this world where people that have really good personal brands today but they’re not truly authentic and are not transparent and they only talk about their big wins and their only focus on success. I believe they’re going to get exposed. I think they’re going to have massive issues in the next couple of years because people don’t believe anyone’s perfect. People don’t believe that you only have wins and success. The question becomes are you confident enough to talk about more than just your wins and success? And that’s a vulnerable area that I love exploring with people but it’s not easy and it’s something way different. So like if your audience is listening and you’re hearing there’s like wait a second this is different than I’ve ever heard before. Well guess what. 2018 is way different in the last 9 years. The last 9 years we’ve thought about digital and social media and our personal brand is how do we scale? How do we get away from the human condition? And I will argue my favorite compliment to get when I speak and I meet people offline like we just met this past week at social marketing world. My favorite compromise is when someone says Brian you’re the exact same person online as you are offline. To me that’s better than you’re saying I have a great keynote speaker. Hey you have a lot of followers. Hey you’re influential to me that magic is being that exact person online and offline because that’s why social media and personal branding and content creation. Is it hard for me because I don’t have to fake it. I don’t have to be something I’m not. And that’s a massive jump and I’ll tell you what the first 2 years I did this personal branding thing. I did not have that feeling when people met me offline like I didn’t know that about you. Hey you’re much you know more laid back here or hey I didn’t know you liked wearing a hat or whatever that might be. And now it’s you know it’s something that’s ingrained. I want people to feel like wow that is the same person that I’ve engaged with I’ve emailed West. I’ve had calls with. And I think that’s where the magic is truly impersonal.
Ben Robets: [00:09:57] Yeah. I can’t agree more is about consistency. That vulnerability that be able to be you can’t there are no places to hide in the digital world as you said early one. Whenever I’ve gone to meet someone for a coffee even at the conference even different places I’ve always gotten like a new social media marketing Woodys as an example. They do meet and eat. You just meet random people for dinner. I knew before every single one I still who is signed up. I know I had a look online and I had a look at who they were what they did. So I just knew their face and say well I knew so much about some people before I even met them and other people
Brian Fanzo: [00::10:33] Yup.
Ben Roberts: [00:10:34] I knew absolutely nothing about into all and call much better with the people or an idea about before because I saw ok the way they talk about this stuff this is the stuff that they’re interested in. And too that’s a pool you can build someone online like we have and then you go and put it into a physical space and suddenly a relationship develops so much quicker and so much deeper. And it’s incredible that people don’t quite realize that actually the way you are online dictates how some of the conversations offline and how people betray you are offline is
Brian Fanzo: [00:11:06] Without question. And I think that you know like that to me you know I actually even have a podcast episodes I believe it’s episode 21 of my podcast where I talk about networking hacks and strategic business development off line. And when I break down with people on issues like pick 10 people at an event that you want to meet with. Do your research and write down what was their most recent blog post. What was the last event they attended. What is something that they posted on social media that they really cared about right there in your notes field. And so when you meet with them it’s not hey how are you doing or what’s new with you. It’s you’re able to show them that you care before you meet with them and that is magic. And I love hearing that you did that because that is also how you stand out especially like a huge event like we were just at. It gets really hard to stand out but if you if you’re able to look at this and kind of do some of these strategic things out up front especially if the personal brands are there at the event it can be magic. Now I can tell you I’ve done or attempted to do that at a government event with this health care event that I’m speaking at. That’s a lot harder because a lot of them haven’t embraced personal branding yet. So the only thing they have online is like some old resume from like 10 years ago. But for the most part a lot of events. Now you can really take advantage of that across the board.
Ben Roberts: [00:12:12] And that’s one of the things isn’t it. It’s when you go to a conference of any size and size and shape it doesn’t matter what it is. It’s actually an enormous actually the bigger ones. It’s even easier sorry to feel isolated like you don’t know because everyone’s having these conversations actually being able to have those 1 2 3 bits that people could know about you. Andalus 1 2 3 things that people you can find out about other people means actually look you develop those relationships. But there is one thing I do have a concern about Brian and maybe isn’t maybe the wrong word but it’s about going life okay. And I know you’re a huge fan of going live and there are so many of the people there are doing an absolutely incredible job with going live but it might have a bit of a worry and my worry is this. It’s like with content marketing. It started off with people start putting out so many blogs all the time and we start getting what they were Mark Shafer coined as content shock when there was so much content out there. I’m starting to look through my Facebook feed and I’m starting to see so many Live videos so many live streams people talking about this now or neither. Have you got a concern with people are almost putting too much out there on life and actually maybe the quality is being looted which actually may have an impact on people’s personal brands. What are your thoughts around so maybe going life too much and showing too much and actually the quality not being there or am I just being a bit the cynic?
Brian Fanzo: [00:13:54] No. No I mean it’s a reason of concern and I think my I believe if you’re providing value and you have a reason to go live nobody will ever say you’re doing that too much but if you are just going live because you know I don’t believe in going live 5 times a week right if you don’t have things to talk about and 5 times a week don’t go live 5 times a week. The cause the thing about this that’s interesting and I like the way you pose the question is that you won’t know what is too much until you push the limit. Because live video especially by video is brand new for people. And you know I hate the question when someone’s like well what’s the best time to go live or how long should my live sessions be them. My answer is pretty simple like the best time is when it’s good for you and your audience might be there. The length of it should be as long as you’re providing value when you’re engaged and people are listening. Keep going but as soon as you’re done as soon as you’re checking out you’ll get the hell off respect people’s time and I think about respecting people’s news feed and everything I do every post every time I share something I think to myself OK in my overwhelming them what my overdoing because like I look at things like social and what social equity means to me is that if I provide you so much value with free content over and over and over again that OK I’ve built up some equity that whenever I ask you do hey share this out or can I get a comment or do you fill out this form. You know that’s tapping into that social equity that I’ve built out. So there is a thing is too much. There’s also there’s a difference between oversharing and transparency. Most people look at the two as the same oversharing as just sharing everything just being a you know barfing out every single thing that comes out of your mouth right. Transparency is allowing people a window into seeing who you are and being transparent doesn’t mean you share everything but it also means that you’re willing to share things that maybe you hadn’t shared in the past. Right. I think the thing that I do the things that I can do to answer this question one of them is everything I do has a strategy before I click the button. I think OK who am I doing a live video for? What does the outcome of this long video? How long do I plan on doing the video? You know what’s the total length that I plan on doing it? And then ultimately what is my end goal with this piece of product? Maybe it’s a live podcast maybe the video I want to download the live one and put it up on YouTube whatever that may be I think about that ahead of time. And the second part is I do a risk versus reward matrix. And so what I talk about as I say OK I’m going to share that I have A.D.H.D and I was diagnosed at 31 years old. OK. What is the risk of me sharing this information about myself? And then what is the reward of sharing this information that maybe most people are not willing to share. And if the rewards outweigh the risks I pressed the button. If the risks outweigh the rewards I re-examine. If it’s valuable sharing but to kind of bring this full circle. We live in a world right now where live video is still brand new and you know my tagline is pretty simple press the damn button and press the damn button. The reason I say that is I preach that perfection is a fairytale and people. OK I agree. I don’t have to be perfect. I say controls an illusion you can’t control what happens and what people say and people like. Okay I agree but then they don’t do the next step and you won’t figure out if you know nobody is good on video the first time or the hundredth time you have to continue to press the button you have continue to try things out and I know I be amazed. I didn’t realize that the content that I create now my podcast if you’d asked me 2 years ago if I was giving marketing and social media advice at 30 minute clips I would say No way. But what I did was I went on my live video and started doing that I start to realize that’s what people resonate the most with me. That’s the stuff they cared about. They liked the motivational and inspirational content behind digital marketing but I didn’t figure that out until I started going live online video. And so I think live video we’re still in this world where you know just because it’s live doesn’t mean it doesn’t have to have a strategy behind it. And the reason video is so powerful is because anyone can do it. The reason most live videos suck is because anyone can do it and most people don’t have a strategy so I challenge the notion that if you are doing it a lot and you’re not getting feedback from people like ask people hey am I doing this too much or how often would you like me to go live. But I would rather see people go live to often than not go live at all I guess is my stance on the matter.
Ben Roberts: [00:17:48] I actually I’ve love that in the fact it’s exactly what you stand for. If you’re doing what you stand for and you are building up that reputation that consistency you’ve got a plan and a strategy behind whatever you do. Again if you if we still using that term personal branding with my own. If you listen to the podcast over and over again my inverted commas. No one can see which are really poisonous. In fact if you’ve got a stra- upon the strategy behind it and you’ll getting the feedback then you actually getting a result out of it that you want. If you were sold if you will outcome of it is to get people to know you feed it more speaking gigs to help people. If whatever you want to get out of if you’ve got a plan and strategy that and you’re being consistent. It’s what you stand for and your message is the point that you want to get across. Then maybe you’re doing it right all the long you don’t have to sort overcomplicate things.
Brian Fanzo: [00:18:47 Without question. And I think that’s not only not overcomplicate things but you know it for me in this world you know. Everyone changes. Life changes everything we do changes and so now it has to come back with a come back and start asking ourselves things like Okay well now if I have change have I started to tell people what I do differently. I’ve started to change my mind messaging have I done a good job of telling my story and maybe your answer is you don’t know the answer to that question and that’s perfectly fine. The best way to figure that question out is to get online video because live video is raw and real people expect for you to not be perfect. They’ll ask you questions while you’re live. And to me that’s the magic of life. And you can start answering some of these questions that maybe traditionally you don’t know the answer too. By simply just using live to be your testbed of doing that.
Ben Roberts: [00:19:31] Again that rule vulnerability actually it helps expose that you are a real person and real people don’t know everything but real people have real opinions and they like the fact that they can also question you can come back to them within an instant. I mean is nothing more frustrating sometimes and seeing a company and again your message him. And you don’t hear back from ages it’s frustrating because if you ask the question you won’t a damn answer actually online video allow you to give that answer straight away.
Brian Fanzo: [00:20:00] No I couldn’t agree more. I think that’s beyond important.
Ben Roberts: [00:20:03] Exactly. And then one of the things that I’ve seen a lot with personal branding and with people are saying you need to be doing more personal branding will help with the work. What I’m seeing sometimes is that people seem to almost have a conflict between building a personal brand and actually what the workplace wants. So all see them the brand should be good for the work. But some people seem to almost struggle with that balance. What’s a good voice do you have on people to struggling to find the balance between building a personal brand and actually leveraging it for the purposes of either getting more sales that work building awareness of the company with that product or simply just because they want to do them and they want to be able to do some personal stuff in work time.
Brian Fanzo: [00:20:51] So you know there’s no easy button putting a relationship takes time and if you’re not willing to invest the time upfront and you’re looking for shortcuts to build these relationships you might find some shortcuts you might you know might be drop by an email newsletter list or you might be able to buy followers. Like I can tell you what that short term win will crush your long term success. And so I look at it as saying hey you have to invest in other people first before anyone is going to care about you. And if you haven’t been online you have been doing that. You have to start doing it now and it now that doesn’t mean that everything you do is for free and that doesn’t mean everything you do is you know actually just kind of fluffy and just putting it out there. But for me when I look at monetizing and it is this is a good example is a podcasting right. Podcasting is an amazing medium. I think the medium is only going to grow from here but it’s been around for 9 years or so. But one of the rules of podcasting that most people don’t realize is that you don’t get rich quick and it takes a while to build an audience. Podcasting is a word of mouth game but something that I believe in is that you know once you reach a hundred episodes of your show then you’ve established a baseline you’ve figured out and proven that you’re willing to be consistent. Now you can go get sponsors and so like even my podcast former fans like I created my episodes are numbered in a 3 number sequence. So like later on today I’m recording episode 066 so sixty six. And the reason I use 3 numbers is because it was my commitment to my audience that said before I even worry about a sponsor before I worry about monetizing this for my business. I’m going to give you 100 episodes. I make that promise. And for me promising my audience that and then delivering it. When I hey I want to monetize this or hey I want to use. I want you guys to buy something. They already know that I committed to something and delivered that asked me very easy and so for people that are out there you know it picks it’s baby steps right. Start doing you know if you don’t have a Web site so start thinking about a Website if you know maybe it’s not just google your name and figure out what comes up first and whatever comes up on that first page if you’re linked in profile go up to the Eglington profile because my guess is the last time you updated LinkedIn profile was last time you were looking for a job because the majority of people get linked in but certainly like start with those baby steps with those kind of things where you can start getting the groundswell going and then worry about the bigger picture and I the other lesson I have here is that this is a big mistake and I’m writing about this in my book and this is something I really I think when you’re when you’re thinking about creating content most people say OK I want to create content. Where does my audience. What type of content is my audience listen to or watch or consume. And I think it’s the wrong mindset because if you start creating trying to create something that is outside of your norm outside of what you’re comfortable with the only thing you’ll do is never actually create the content because you’ll be overwhelmed. Oh I’m not good on video but I know my audience loves video starting to create video. Then you’ll just keep making these excuses. So my recommendation to everybody is figure out what you like doing best yourself first. If it’s writing create a blog. If it’s audio create a podcast. If it’s video create video. If it’s kind of like Hey I like video but I don’t like editing. Do a live video if you like creating graphics. You know credit Instagram account if you like making slides could SlideShare account. I don’t care what it is. Pick something that you love doing first. Start being consistent start creating that content there and then the second piece of content you create is where your audience is at. Because once you get in that flow once you start documenting things then it becomes easier to create content outside of your norm. I can tell you if I wasn’t doing wasn’t all in on Twitter and I wasn’t hosting a show on Google Plus when I was I would have never embraced live video because live video scared the crap out of me. But for me I was creating it where I was home which was this Google Plus show that I did for 2 years and I loved tweeting. It fits my model of talking fast and just getting things out there. And so for me I did those first two things where I preferred to be and then live video came out I was like oh my audience is really gonna like this. And I jumped all in. I’ve done over 2000 live Videos myself now but I can tell you it took me about a thousand live videos before I got to truly truly comfortable and okay with how I looked how I sounded what my what I was talking about. And I think that’s the magic is starting where your most comfortable and then the second place is going where they’re most comfortable. Most people do that in reverse and the crazy part thing is they never get hearted and they can’t figure out why.
Ben Roberts: [00:24:50] I love the anoxia I’m quite relieved to hear that exact source what the podcast first because I’ve done it before. It’s what I like. The first time I did it I hated the sound of my voice. I hated the way I did. You know and it grew on me. You know I became a love podcasting. Unfortunately that podcast stopped and also you know what I actually inlove I’ve come up with an idea and I’m just going to go and embrace it now because this is where uncomfortable. I’m tweeting a lot stuff. And now actually eventually once I get more consistent and the more episode and then you go off into so the video series potential book all these different things but again I can’t agree more in terms of look! own space that you’ll more comfortably create something that you stand for and then eventually it’s almost like you’re going to build people are going to tune up things you’ve got to be able to be consistent be regular and be good essentially be good for you but be good for other people in terms of creating content that they won’t need or desire
Brian Fanzo: [00:25:54] Without question. And that’s the magic right the magic ends up coming into our fact when you’re young because you don’t know what people want you don’t understand how all these things kind of play well together until you start doing it out there and nobody believes you’re going to be consistent. Consistency is hard to actually execute but if you’re able to prove it first and say hey I want you guys to listen to this show I’m launching a new show and I’m going to be really consistent on it. That’s where people start to go. OK we’ll always listen to you now. Like I you know it’s acting like we don’t trust anybody until I prove it to us. And if you’re able to prove it to us first then that’s where we go from there.
Ben Roberts: [00:26:30] And that’s why I actually think when I started this podcast I said no way I’m going to do a couple of episodes weekly and I’m going to go to by weekly and then I was like you know what I’m gonna get the consistency and I’m going to prove it to people there it’s going to be done absolutely every single week every single Monday. This podcast will come out for at least 100 episodes. Again that’s my minimum goal. Exactly like yours there will be a hundred Mondays in a row. You’re going to get an episode of the marketing buzzword podcast right into your podcast listening up and again you’ve got to be able to make those commitments and eventually pay. Like you said I’m not going to get rich quick off this I’m at the thousands thousands. I’ve been so thankful. I’ve had people like yourself come on. And the more I follow the base has grown substantially and I’ve been so excited but again I’ve still got so much more to prove in terms of that consistency and being able to almost at social proof that look! You aren’t just going to be one of those people that comes up and disappears and I’ve seen so many of those podcasts like where it’s up for 10 episodes and then you had never hear from them again. You are
Brian Fanzo: [00:27:40] Yup.
Ben Roberts: [00:27:40] consistent for two months and then they disappear for a month back for two weeks and they disappear again. No good. No good.
Brian Fanzo: [00:27:40] Yeah. Here’s the data to back that up. The average podcast lasts 7 episodes. The average podcast in iTunes Dies After 7 episodes because it sounds easy everybody wants to do it but it’s hard to be consistent it’s hard to keep going back it’s even hard after you have a like a couple of weeks down to kind of get back in the groove. But the people that are willing to do that to do the hard stuff to kind of take it to the next level are the ones who get rewarded. And just because the average one you know ends after 7 episodes to me that’s motivation to make 100 episodes or 700 episodes. Because if the bar keeps getting lower like that you’ve got to keep pushing that up.
Ben Roberts: [00:28:30] Yeah. Exactly. Oh I didn’t fail. I didn’t know the next stamps. I’m already smashing it than it sounds. But on this comes I think we have 14 or 17 things as we see smashy we double the average yes.
Brian Fanzo: [00:28:44] There you go.
Ben Roberts: [00:28:45] No. Brilliant. Thanks so much. So coming on to sort of talk about that but before I let you go I want to sort of ask. I want to talk to you about sort of your former brands. Your former podcast and solve your book coming out can sort of talk to the guys this thing about everything that you are doing in terms of your personal brand and how you’re being consistent on that as a great example of personal branding with the inverted commas.
Brian Fanzo: [00:29:16] Sure. So you know so I social fans a letter I and with a zero Zed at the end is my brand right so I am the founder of the company. But you know it’s my Twitter account every single channel. There’s a social media channel out there. I can promise you if you look up I Social Fanz you’ll find me. And so I preach consistency. My website is isocialfanz.com. My Twitter account is isocialfans. So I’m all about you know that consistency that’s where my. That’s a kind of like the foundation of my personal brand. And then I kind of branched off there. I’m a tech geek so I host a podcast called Smack Talk which is cohosted with my old business partner and we talked about social mobility analytics and clouds that’s one podcast. And then the other one is called Fomo Fanz which has kind of been the one that’s kind taken off the most and for the longest time I wanted to help people embrace Fomo with the fear of missing out. I wanted them to live on the bleeding edge like me. And then I realized as I was trying to help people do that but not everyone likes that element of researching new technologies and kicking new tires and all that stuff. So rather than me having to try to force people to do something that they don’t like. I flipped the script and my goal is to cure your fear of missing out around digital marketing every week. So my podcast every single week is about 30 to 35 minutes long. I recorded live on Facebook Live and then I push it out to all of the podcast players so it’s in iTunes Spotify I Heart Radio. Any pretty much any podcasting app then you listen to podcasts on and there. If I’m not there please ping me because I can almost promise that I should be there. And then so Fomo Fanz is one of those things and then I talk a lot about millennials I talk a lot about helping people think like a fan which is also part of my brand. But my big piece now my big focus is getting people to just tell their story or what I say push the damn button. So I’m writing the book right now. I have a weekend blocked off for about 30 hours this weekend coming up to work on the book alone. I’m going to be isolated from social media. I’m simply going to be writing the book. Hopefully the book will be out this fall and it will be push the damn button and it will be about getting over the fear it’ll be about the value of storytelling and ultimately deep diving into my own struggles and I can tell you I’ve written a book a framework for a book that 85,000 words that is never been published. I wrote another one. There was a little over 35,000 words that it was never published because I didn’t take my own advice. I didn’t push the damn button. And so I was overwhelmed I was worried about things. And so I’m kind of a walking talking example. And part of the reason I’m writing this book is that it’s got to prove to me Hey I’m push the damn button. I got over my fear. Nobody else should have any excuse of doing that anymore either. So to me that is something that excites me and I’m Yeah. So if you’re you know if you’re looking for a podcast listener check out Fomo Fanz and Z or Z’ed at the end it’s kind of a play on my last name. But you’re everywhere and anywhere wherever yours. I always tell people you don’t follow me on every channel but if you like Instagram follow me I Social Fanz. If you like Twitter if you like linked in wherever your preferred channel is check me out engage with me there. I love connecting with people and I can tell you every reply every engagement coming out of my account is me 100%. I do have a team that helps me with some scheduling stuff and some managing my calendar but I make it a mission to reply and engage all of my accounts 100% as me.
Ben Roberts: [00:32:20] Yeah. Absolutely love again that was so well almost drew me and to you. That sounds really creepy and we did actually on but that’s easy what is the personal relationship that report up when you’re speaking to someone. It’s actually them replying and it’s not an automated message is not one of the promo team out there it’s real person and not something that really so connected. So I thought you were the absolute perfect person to bring on and again love you said all that well before well I’ve written 30,000 words of a book. I haven’t press the damn button because so many of the things get in the way. And look this conversation I’m gonna do after work even harder and also need to press that damn button to get things over the line. Don’t let the fears of hold you back and that’s almost all I’ve taken from this episode as well.
Brian Fanzo: [00:33:12] Yeah. I love it. That’s the point. Yeah. And I’ll hold you to it. I’ll follow up with that.
Ben Roberts: [00:33:16] So before I let you go bro because this is an absolutely fantastic in this instance you sure to be exactly what I wanted. But before I let you go I need to ask you as I ask everyone else is what the other business and marketing buzzwords out there you loving or hating right now. Is there any word or phrase that really gruines is where you go. Absolutely yes. I absolutely love that and people need to do more of it will say more of it.
Brian Fanzo: [00:33:50] You know for me. It’s be yourself right. It’s sounds super easy but you know if you really want to be successful in this digital world be yourself online and offline. The reason that people tell you that you know a business is done on the golf course or in the pub the reason that is it because you are yourself in those environments. You have to do that every day in life and I think you have to embrace that. And last but not least your vulnerabilities will end up being what makes you unique and what makes you memorable. When you start being ok at being yourself. And you take it a step further and you start to be a share who you truly are some of your vulnerabilities. I have A.D.H.D. I struggle sometimes with organization. I talk a lot about you know I went through a divorce I’m a dad of 3 girls. By sharing that people remember me more about that than they do any of my content and my podcasts anything else that is out there. So that to me is kind of the true magic.
Ben Roberts: [00:34:48] I can agree more. Thank you so much for coming on today. Brian that’s the it’s been an absolute pleasure.
Brian Fanzo: [00:34:55] My pleasure. Cheers everybody.