Online Courses - Rob Balasabas - Thinkific - Marketing Buzzword

The Marketing Buzzword Podcast on iTunesThe Marketing Buzzword Podcast on Stitcher



Online Courses – What is the difference between an online course, and a few YouTube videos? How can courses be used to build authority? How long or detailed should an online course be?

On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Rob Balasabas about the buzzword ‘online courses’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.

About Rob:

Rob Balasabas is the Social Media & Community Manager at Thinkific. He manages the daily curation of Thinkific’s message on social media. You may also find him engaging with their private online community of course creators inside the “Thinkific Studio” Facebook Group. Rob has been with Thinkific since 2016, starting on the Customer Champion Team where we worked closely with customers to get their Thinkific sites off the ground, and making the leap into the Marketing Team in early 2018. These days, you may see Rob talking about Thinkific, Online Courses, and Digital Marketing strategies on webinars, livestreams and podcasts, if he’s not in line at the local taco food truck or artisan coffee shop 🙂

Rob’s Social Links:





About Thinkific:

Thinkific’s powerful, all-in-one platform makes it easy to share your knowledge, grow your audience, and scale the business you already love. Whether you’re educating 10 students or 10 million, feel confident that you’ve got the easiest technology and best support in the business.

Create and sell online courses and membership sites under your own brand, and see first-hand the impact teaching online with Thinkific will have on your business. Visit to start creating your online course today!

Thinkific’s Social Links:






Here’s the URL to the Pricing Course:

Here’s the URL with the 100% OFF Coupon Code already embedded into it:

A full transcript of the conversation between Ben and Rob is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at

The Marketing Buzzword Podcast is Powered by


I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.

Before you read the transcript, if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

Enough small talk . . . let’s talk ‘Online Courses’

Online Courses Interview between Ben M Roberts and Rob Balasabas

Transcript coming very soon….