Meme Marketing - Lorenzo Luiso - Marketing Buzzword

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Meme Marketing – What is meme marketing? Should and can you incorporate memes into a marketing strategy? How can memes make you more relatable?

On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Lorenzo Luiso about the buzzword ‘meme marketing’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.


Lorenzo is the founder of Brick Digital, a search and content marketing consultancy who set out to deliver reliable results and innovative campaigns, with a straight-talking approach, for small-medium sized businesses. Lorenzo took a different route to most in online marketing, setting up his own e-commerce business before taking his ideas, experience, and passion for marketing to start Brick Digital. He’s passionate about breaking down the boundaries and taboo around online marketing, making it more accessible for established ‘old-school’ businesses.


A full transcript of the conversation between Ben and Lorenzo is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at

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I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.

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Enough small talk . . . let’s talk ‘meme marketing’

Meme Marketing Interview between Ben M Roberts and Lorenzo Luiso

Transcript coming very soon….