Meaningful Engagement - Christine Gritmon - Marketing Buzzword

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What is meaningful engagement? Can engagement pay to bills? How is the type of content we are producing changing due to social media algorithms?

On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Christine Gritmon about ‘Meaningful Engagement’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.

Christine Gritmon helps small business owners not be freaked out by social media, and teaches them to recognize the moments in their existing workflow that can be turned into social media content with a minimum of fuss and some smart strategy. She’s a Hudson Valley, New York small business superfan, an engaged community member, and a happy wife and mom.

Christione Gritmon Inc:



A full transcript of the conversation between Ben and Christine is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at

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I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.

Before you read the transcript, if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

Enough small talk . . . let’s talk ‘Meaningful Engagement’

Meaningful Engagement Interview between Ben M Roberts and Christine Gritmon

Transcript coming very soon….