Marketing Trust – What is Marketing Trust? What role does trust play in modern marketing? How do you get buy in from a whole organisation?
On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Adam Buchanan about ‘Trust Marketing and Marketing Trust’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.
With over 11 years of experience in social media marketing, public speaking, influencer marketing, and managing digital marketing programs, Adam has a distinct view on building a better customer experience. Adam believes marketing should be done with good morals and with the purpose to build trust with a customer, not trick them to buy.
Companies such as Columbia Sportswear, Cabela’s, and Experticity have had Adam built their social marketing strategies and grow their teams. Adam has also advised brands like Hydro Flask, OptConnect, PROBAR, and Enso Rings to enhance their influencer marketing and content strategies to grow their brand.
Adam is also the host of The Marketing Trust podcast on iTunes where he gives business owners and marketers the tools they need to infuse more trust with their audience.
You can find a full transcript of the conversation between Ben and Adam below, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk
I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.
Before you read the transcript, if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.
Enough small talk . . . let’s talk ‘Trust Marketing’
Trust Marketing Interview between Ben M Roberts and Adam Buchanan
Transcript very soon….