Marketing Qualifications - Peter Sumpton - Marketing Buzzword Podcast

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Marketing Qualifications – Are marketing qualifications still relevant? What is the point in spending the time to get a qualification? Should you be working in marketing without one?

On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Peter Sumpton about the buzzword ‘marketing qualifications’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.

Peter has worked within the Marketing profession ever since leaving University via various organisations from SMEs to large multinational PLCs in a number of different market sectors including; media and manufacturing.

Today, as a Tutor and Podcaster of Marketing, Peter covers the entire marketing genre from strategic planning to creative thinking and consumer engagement, culminating in the ultimate goal in helping people gain professional Marketing qualifications.

Having been in this position himself, he knows exactly what it takes to pass a CIM Qualification and become a Chartered Marketer in the process. The passion and commitment to the profession he loves – Marketing, can be infectious.

Helping others succeed and pass their CIM Qualifications by focussing on specific individual assignments, not generic Marketing studies is where Peter’s teachings differ. Working through theories and concepts, referencing and case studies making each part easier to understand and implement so that studying becomes fun and engaging.

Watching other people pass their CIM qualifications through his teachings and tutoring is an absolute honour.

Social links:

Peter’s Linkedin

Marketing Study Lab & Podcast

Chartered Institute of Marketing

A full transcript of the conversation between Ben and Peter is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at

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I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.

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Enough small talk . . . let’s talk ‘Marketing Qualifications’

Marketing Qualifications Interview between Ben M Roberts and Peter Sumpton

Transcript coming very soon….