Marcomms – What is Marcomms? How can break down the divisions between marketing and communications? How can marketers and communicators work together to be more effective?
On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Hel Reynolds about the buzzword ‘marcomms’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.
Hel Reynolds is a respected social media trainer, teaching corporate comms and marketing pros the latest and best creative strategies and tactics. She has bags of PR and social media awards to her name, the most recent being from the 2018 UK Social Media Marketing Awards. Thou can join her free Comms Creative Club – a newsletter readers and Facebook group where Hel is on a mission to get people feeling creative, fearless & proud about their work. She also loves to draw cartoons, chat to cats that live on her road, and binge watch repeats of the sitcom Frasier.
A full transcript of the conversation between Ben and Hel is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk
I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.
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Enough small talk . . . let’s talk ‘Marcomms’
Marcomms Interview between Ben M Roberts and Hel Reynolds
Transcript coming very soon….