Localistion – How can businesses localise? What’s the difference between translation and localisation? How can businesses reduce the risks of operating across multiple regions and countries?
On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Ellen De Visser about the buzzword ‘localisation’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.
Ellen de Visser is a multilingual, Berlin-based entrepreneur from the Netherlands. She speaks 7 languages through living in 6 countries and connecting with locals, and helps businesses do the same with her translation agency AccessEast. Her company provides language services and has an extra big range of Eastern European and Central Asian languages. Besides running her company, Ellen is one of the head organisers of the Language Influencer Summit, an influencer marketing conference, and enjoys public speaking. This month she spoke at TEDxWolverhampton and TEDxPlovdiv and over the last years she spoke about entrepreneurship, languages and intercultural marketing at conferences around the world. From Silicon Valley to TEDx to the Marketing Buzzword Podcast!
A full transcript of the conversation between Ben and Ellen is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk
I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.
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Enough small talk . . . let’s talk ‘Localistion’
Localisation Interview between Ben M Roberts and Ellen De Visser
Transcript coming very soon….