Lead Generation - Cathy Wassell - Marketing Buzzword

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Lead Generation – How can we generate more leads without being spammy? What does the funnel even mean? Should we automate parts of our lead generation efforts?

On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Cathy Wassell about the buzzword ‘lead generation’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.

Cathy is a Lead Generation Strategist specialising in Facebook Ads and LinkedIn. She has worked in marketing for 24 years and now runs her own social media agency, Socially Contented, as well as a membership site for new businesses, Go With The Pro. She helps businesses, coaches and consultants find more clients in an ethical and personal way.

Cathy’s Social Media Links



A full transcript of the conversation between Ben and Cathy is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

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I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.

Before you read the transcript, if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

Enough small talk . . . let’s talk ‘lead generation’

Lead Generation Interview between Ben M Roberts and Cathy Wassell

Transcript coming very soon….