Inbound PR – What is inbound PR? How can we measure the effectiveness of PR? How can pr actually drive inbound leads into a business?
On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Iliyana Stareva about the buzzword ‘Inbound PR’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.
Iliyana Stareva is Global Partner Program Manager at HubSpot, where she plans and executes cross-functional change across global teams and drives the execution of the program’s strategy. With a background in PR and agency business consulting as well as a fluent speaker and writer in Bulgarian, English, and German, she is the author of Inbound PR, Social Media and the Rebirth of PR and Social Media: Key for Sustainability Communications.
A full transcript of the conversation between Ben and Iliyana is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk
I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.
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Enough small talk . . . let’s talk ‘Inbound PR’
Inbound PR Interview between Ben M Roberts and Iliyana Stareva
Transcript coming very soon….