Human Connections – Why is it important to be strategic with the relationships you build? How can we remain human whilst using new marketing technology? What are the 3C’s of making human connections?
On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Ai Addyson-Zhang about the buzzword ‘Human Connections’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.
Dr. Ai Addyson-Zhang is an educator and an entrepreneur. She received her MA and Ph.D. in communication studies respectively from Syracuse University and the University of Maryland in the United States. Ai has been teaching in higher education for more than a decade. Inside the classroom, Ai teaches public relations and social media classes at the college level. Her speciality is in using social media and digital media devices to enhance student engagement and learning outcomes. Ai believes that when used appropriately, digital media devices have the potential to create a classroom that is not confined by the physical walls. (a shorter version of this: Dr. Ai Addyson-Zhang is an educator and an entrepreneur. As an education consultant, Ai coaches educators to learn how to use social media and digital media devices to enhance teaching and learning.
Outside the classroom, Ai is a consultant, keynote speaker, blogger, and video content creator. She coaches educators, leaders, and executives to learn how to leverage social media and digital tools to become effective and authentic storytellers to build communities and grow businesses by applying her 3-C system to gain Clarity, Credibility, and Community. Ai’s story has been featured in Forbes, Inside Higher Education, Pearson Education’s ebook on digital learning, Mark Schafer’s Tao of Twitter, Deirdre Breakenridge’s Answers for Modern Communicators. Ai is also a contributor to Entrepreneur and HubSpot Academy’s Social Media Certification. She has also appeared in numerous podcasts such as Women WorldWide, The Council on the Future of Education Radio Show, HubSpot Teachers’ Lounge, Dr. Will Show, Marketing Study Lab, Moving Forward, Getting Shit Done, Education on Fire, A Seat at the Table, etc.
Ai’s Social Media Links
A full transcript of the conversation between Ben and Ai is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk
I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.
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Enough small talk . . . let’s talk ‘Human Connections’ – Aso, if you want to listen to more episodes about the human element of marketing, make sure you listen to this episode about ‘Being more Human with Bryan Kramer‘
Human Connections Interview between Ben M Roberts and Ai Addyson-Zhang
Transcript coming very soon….