Marketing Buzzword - GDPR Marketing Data - Chris Roberts

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GDPR & Marketing Data – How can GDPR be good for marketers and businesses? What has changed since the GDPR legislation? How can marketers make the most out of their customer data?

On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Chris Roberts about ‘GDPR & Marketing Data’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.

Chris co-founded the GDPR Alliance in 2017 to help business access the very best expertise as they move towards GDPR compliance. The alliance includes experts in legal, IT, Web, shredding, auditing, process engineering and training fields. The alliance is supporting clients across a wide number of sectors including, sport, care, education, construction, transport and health sectors.

Chris regularly presents on a range of topics including; digital transformation, trust, data protection and privacy. Chris a board member of the Wales Fraud Forum.

Chris’ broad experience was gained from the Telecoms, IT, high technology and general business sectors. He started his career in BT just as digitisation began and has held engineering, consulting, sales, marketing and partnership roles in globally leading sector companies including Newbridge Networks and Chronos Technology.


Connect with Chris here,


GDPR Alliance:

A full transcript of the conversation between Ben and Chris is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at

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I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.

Before you read the transcript, if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

Enough small talk . . . let’s talk ‘GDPR & Marketing Data’

GDPR & Marketing Data Interview between Ben M Roberts and Chris Roberts

Transcript very soon….