What is Gamification? Are games a distraction or good for business? How can businesses use gamification for customer and employee engagement?
On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Michael Berean about ‘Gamification’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.
Michael Berean has spent the last 15 years driving innovative marketing strategies for brands across the globe and in 2013 formed his digital marketing and creative company, Grace Innovation. Under Michael’s vision, Grace Innovation focuses on implementing innovative creative strategies that adapt to the cultural shifts of the times and focus on strategic media buying dedicated to growth and traction. He has been featured in INC. Magazine, IBM Think Marketing, and on SiriusXM Radio, and is a contributor to Digital Agency Network and Falcon.io
Grace Innovation: https://graceinnovation.com
A full transcript of the conversation between Ben and Michael is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk
I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.
Before you read the transcript, if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.
Enough small talk . . . let’s talk ‘Gamification’
Gamification Interview between Ben M Roberts and Michael Berean
Transcript coming very soon….