Gamification - Michael Berean - Marketing Buzzword

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What is Gamification? Are games a distraction or good for business? How can businesses use gamification for customer and employee engagement?

On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Michael Berean about ‘Gamification’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.

Michael Berean has spent the last 15 years driving innovative marketing strategies for brands across the globe and in 2013 formed his digital marketing and creative company, Grace Innovation. Under Michael’s vision, Grace Innovation focuses on implementing innovative creative strategies that adapt to the cultural shifts of the times and focus on strategic media buying dedicated to growth and traction. He has been featured in INC. Magazine, IBM Think Marketing, and on SiriusXM Radio, and is a contributor to Digital Agency Network and

Grace Innovation:



A full transcript of the conversation between Ben and Michael is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at

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Enough small talk . . . let’s talk ‘Gamification’

Gamification Interview between Ben M Roberts and Michael Berean

Transcript coming very soon….