FOMO - May King Tsang - Marketing Buzzword Podcast

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FOMO – What is FOMO? How can businesses leverage the fear of missing out? How can you create FOMO?

On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to May King Tsang about the buzzword ‘FOMO’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.


FOMO Creator and Social Media Correspondent May King Tsang made her debut at : Andrew and Pete’s sell out conference. Her role was to Live Tweet, and broadcast live on Facebook and Instagram all from her smartphone! She’s been Live Tweeting professionally for many years helping conferences, festivals and workshops trend with their hashtags in Australia and the UK. May King continues to help conferences around the world with her FOMO prowess and in 2019 has already been hired to FOMO Create and Social Correspond at a Music Festival, Social Media Conferences, Masterclasses and Workshops so far. May King is also a lover of tea, and you’ll mainly find her tweeting with her teapuns at .


A full transcript of the conversation between Ben and May King is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at

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I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.

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Enough small talk . . . let’s talk ‘FOMO’

FOMO Interview between Ben M Roberts and May King Tsang

Transcript coming very soon….