Tuesday, February 19, 2019
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bitseize buzzword - machine learning - ben m roberts

Bitesize Buzzword: Machine Learning – Episode 60

      This week’s Bitesize Buzzword/Buzzterm is: Machine Learning. Welcome back to ‘The Marketing Buzzword Podcast’ by Ben M Roberts. In this Bitesize Buzzword episode of the podcast, Ben helps to debunk and demystify one the most important...
Gamification - Michael Berean - Marketing Buzzword

Gamification with Michael Berean – Episode 59

    What is Gamification? Are games a distraction or good for business? How can businesses use gamification for customer and employee engagement? On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Michael Berean about ‘Gamification'. As always the aim...

Bitesize Buzzword: Conversational Marketing – Episode 58

      This week’s Bitesize Buzzword/Buzzterm is: Conversational Marketing. Welcome back to ‘The Marketing Buzzword Podcast’ by Ben M Roberts. In this Bitesize Buzzword episode of the podcast, Ben helps to debunk and demystify one the most important...
Convenience - Shep Hyken - Marketing Buzzword

Convenience with Shep Hyken – Episode 57

    Why is convenience the new battlefield for brands? Does convenience matter more than price? How can businesses make things quicker & easier for their customers? On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Shep Hyken about ‘Convenience'....
Bitesize Buzzword - Inbound Marketing - Ben M Roberts

Bitesize Buzzword: Inbound Marketing – Episode 56

      This week’s Bitesize Buzzword/Buzzterm is: Inbound Marketing. Welcome back to ‘The Marketing Buzzword Podcast’ by Ben M Roberts. In this Bitesize Buzzword episode of the podcast, Ben helps to debunk and demystify one the most important...
PPC Pay-to-Play - Rob Watson - Marketing Buzzword

PPC and Pay-to-Play with Rob Watson – Episode 55

    Does Pay-to-Play increase content quality? Is PPC now more of a job for developers not marketers? What are the basics of building and tracking a PPC campaign? On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Rob Watson...
Bitesize Buzzword - Account Based Marketing - Ben M Roberts

Bitesize Buzzword: Account Based Marketing (ABM) – Episode 54

      This week’s Bitesize Buzzword/Buzzterm is: Account Based Marketing (ABM). Welcome back to ‘The Marketing Buzzword Podcast’ by Ben M Roberts. In this Bitesize Buzzword episode of the podcast, Ben helps to debunk and demystify one the...
Corporate Culture - Craig Barnett - Marketing Buzzword Podcast

Corporate Culture with Craig Barnett – Episode 53

    Corporate Culture - What is corporate culture? How can businesses maintain culture when growing and shrinking? What are the benefits of investing in culture? On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Craig Barnett about ‘Corporate Culture'....
Bitesize Buzzword - SEO - Ben M Roberts

Bitesize Buzzword: SEO – Episode 52

      This week’s Bitesize Buzzword/Buzzterm is: SEO. Welcome back to ‘The Marketing Buzzword Podcast’ by Ben M Roberts. In this Bitesize Buzzword episode of the podcast, Ben helps to debunk and demystify one the most important buzzwords...
Self Publishing with Tim Lewis - Marketing Buzzword Podcast

Self Publishing with Tim Lewis – Episode 51

    Self Publishing - Why is writing a book more popular now than ever before? Is writing a book the best way to build authority? Is self publishing better than using a traditional publisher? On this...