Friday, May 24, 2019
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Localisation - Ellen De Visser - Marketing Buzzword

Localisation with Ellen De Visser – Episode 87

    Localistion - How can businesses localise? What's the difference between translation and localisation? How can businesses reduce the risks of operating across multiple regions and countries? On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Ellen De Visser...
FOMO - May King Tsang - Marketing Buzzword Podcast

FOMO with May King Tsang – Episode 86

    FOMO - What is FOMO? How can businesses leverage the fear of missing out? How can you create FOMO? On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to May King Tsang about the buzzword ‘FOMO'. As always the...
Automation - Jaime Slutzky - Marketing Buzzword

Automation with Jaime Slutzky – Episode 85

    Automation - Can and should we automate more? What are the benefits of automating more of our everyday business tasks? Does automation come at the cost of humanisation? On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Jaime...
Meme Marketing - Lorenzo Luiso - Marketing Buzzword

Meme Marketing with Lorenzo Luiso – Episode 84

    Meme Marketing - What is meme marketing? Should and can you incorporate memes into a marketing strategy? How can memes make you more relatable? On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Lorenzo Luiso about the buzzword...
Customer Journey - Sam Wilcox - Marketing Buzzword

Customer Journey with Sam Wilcox – Episode 83

    Customer Journey - What is the customer journey? How can we map out our customer journey to improve the customer experience? Have sales and marketing funnels had their day? On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to...
The Psychology of Buzzwords - Marketing Buzzword to Marketing Authority - Ben M Roberts

The Psychology of Buzzwords – Episode 81

    The Psychology of Buzzwords - Why do we use them? Why do some words thrive whilst others languish? What is social transmission and how does it affect buzzwords? On this week’s #MarketingBuzzword Podcast, Ben M Roberts runs through a...
Lead Generation - Cathy Wassell - Marketing Buzzword

Lead Generation with Cathy Wassell – Episode 80

    Lead Generation - How can we generate more leads without being spammy? What does the funnel even mean? Should we automate parts of our lead generation efforts? On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Cathy Wassell...
Buzzwords Vs Jargon - Roger Edwards - Marketing Buzzword

Buzzwords Vs Jargon with Roger Edwards – Episode 79

    Buzzwords Vs Jargon - What’s the difference between buzzwords and jargon? What are the 3 rules for keeping marketing simple? Is there a place for jargon in the workplace? On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to...
Human Connections - Ai Addyson-Zhang - Marketing Buzzword Podcast

Human Connections with Ai Addyson-Zhang – Episode 78

     Human Connections - Why is it important to be strategic with the relationships you build? How can we remain human whilst using new marketing technology? What are the 3C's of making human connections? On this...
Behind-the-Scenes Content - Nicole Osborne - Marketing Buzzword Podcast

Behind-the-Scenes Content with Nicole Osborne – Episode 77

    Behind-the-Scenes Content - Does behind-the scenes content boost sales? How can you make it interesting? Do people really want to see your unfinished/raw work? On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Nicole Osborne about the buzzword...