Why is convenience the new battlefield for brands? Does convenience matter more than price? How can businesses make things quicker & easier for their customers?
On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Shep Hyken about ‘Convenience’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.
Shep Hyken, CSP, CPAE is the Chief Amazement Officer of Shepard Presentations. As a professional speaker and author, Shep works with companies who want to develop loyal relationships with their customers and employees. He is the New York Times and Wall Street Journal bestselling author of The Amazement Revolution and The Cult of the Customer. . . . and now THE CONVENIENCE REVOLUTION
The Convenience Revolution Book: https://hyken.com/online-store/the-convenience-revolution/
A full transcript of the conversation between Ben and Shep is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk
I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.
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Enough small talk . . . let’s talk ‘Convenience’
Convenience Interview between Ben M Roberts and Shep Hyken
Transcript coming very soon….