A Comprehensive A-Z Guide to Marketing Buzzwords

Marketing Buzzwords are everywhere, and there are a lot of them. That’s why we’ve put together this comprehensive 100+ list of marketing buzzwords, and a brief definition. This list and these definitions is just one way we can start to simply their use and make sure that when they are used, they are used properly.

The original point of a buzzword is to make things easier to understand, to give a common phrase that encompasses everything to do with the term. Unfortunately though, there are those that abuse the terms and attempt to make them sound more complex than they are. That’s why these definitions are only 2-3 sentences long!

Below is the full list, which will be updated periodically (last update 16/04/18). If you think that we are missing a buzzword, or think that a definition needs revising then please feel free to comment, or drop us a message.

Buzzzzzzzzz, here are the 111 marketing buzzwords and their meanings!Account Based Marketing (ABM) – Joined up sales and marketing efforts, targeted at a defined set of key accounts with personalised campaigns. In other words; use the fine tipped brush, not the broad brush.

        1. Account Based Marketing (ABM) – Joined up sales and marketing efforts, targeted at a defined set of key accounts with personalised campaigns. In other words; use the fine tipped brush, not the broad brush.
        2. Advertorial – An advert dressed up as an editorial article.
        3. Affiliate marketing – A marketing/commercial deal where a commission is paid to an external provider to drive traffic to a company’s website.
        4. AI – Artificial Intelligence. This is the development of computers to take on human interactions and human level analysis. Adding intelligence to machines.
        5. Amplification/Amplify – Getting even more people to hear a businesses marketing messages
        6. AR – Augmented Reality. Adding a new level of technology to previously flat images. Helps bring products, images and location
        7. Attribution Modelling – Working out who is exactly responsible for the conversions and sales. Who gets the credit, which department helped most?
        8. Authenticity – Another level of personal branding. Essentially, proving that what you say isn’t BS and that people should believe you.
        9. Authority Marketing – Putting yourself in a position where you have an authority on a subject, industry or specific activity.
        10. B2B – Business to Business
        11. B2C – Business to Customer/Consumer (yes customers and consumers aren’t necessarily the same).
        12. Big Data – Massive data sets that are analysed by programs to understand patterns and trends allowing for more effective marketing campaigns.
        13. Blockchain – A distributed, decentralised database for the internet age. Basically it’s a public ledger for all cryptocurrency transactions.
        14. Brand Building – This is good old branding with a increased focus on building the equity that the brands holds (how much it is valued at)
        15. Business Transformation – How a businesses manages change within the business itself, and how that change contributes to future growth.
        16. Chatbots – A computer programme which simulates/mimics a conversation with a human user.
        17. Clickbait – A snazzy headline, title that provokes and encourages users to click through to the website with the content on.
        18. Click Through Rate (CTO) – How many users click on a link through to a destination, usually your website.
        19. Consistency – Doing things regularly, not stopping and starting.
        20. Content Marketing – Creating words, images, articles, videos, podcasts and so on. Basically anything that marketing creates for their potential and current customers.
        21. Content Shock – Coined by Mark Schaefer. Looks at the oversupply of poor content.
        22. Conversational Commerce – Where sales are now started and completed through conversational channels not traditional, such as Facebook Messenger, WeChat and WhatsApp.
        23. Conversational Marketing – Promoting goods and services through conversational channels.
        24. Conversion Rate Optimisation (CRO) – Increasing the % of website users that turn into paying customers or take a desired action on a website.
        25. Creating a Community – Where a business seeks to create an area where people who have similar interests, views and ideas can share them with each other.
        26. Crowdculture – Appealing to the masses of digital, like-minded individuals who want to share and encourage their friends to follow suit.
        27. Customer Journey – Looking at how a potential customers interacts with a brand and what stages they go through before becoming a customer.
        28. Customer Service Marketing – Essentially providing customer service of the highest quality so that customers share their experiences with their peers and encourage them to use that company as well.
        29. Dark social – The sharing of content on channels that aren’t trackable through traditional analytics ie. conversational and messaging channels.
        30. Data-driven – Using historical or real-time data to make future decisions.
        31. Data Management Platform (DMP) – Software that manages the online ad audience data such as cookie IDs and segments.
        32. Demand Side Platform (DSP) – Software that allows online advertisers to manage campaigns and bids on multiple ad exchange networks.
        33. Digital Knowledge Management – A new way of organising, managing, analysing and keeping a hold of all your digital marketing assets and knowledge.
        34. Digital Nomad – someone who works from anywhere in the world, as long as they are connected to the internet.
        35. Digital Transformation – Similar to business transformation, except this only covers the businesses digital assets and profile.
        36. Direct Mail – Things sent through the physical post. Yes this is still a thing.
        37. E-commerce – Selling goods and services through internet channels.
        38. Ecosystem – a network/system of how all your business and marketing activities are tied together.
        39. Employee Advocacy Marketing – Using your own employees to help share and promote the company and its activities.
        40. Engagement – how many people are interacting with your company and its marketing activities
        41. Engaging Content – Marketing content that has been created specifically to get more people to interact with it.
        42. Experiential Marketing – Where a brand/company seeks to create lasting, positive experiences with a customer in order to retain their custom.
        43. FOMO – Fear Of Missing Out. Making interactions with the company seem unmissable so that potential customers do not want to miss out on the product, offer or event.
        44. Frictionless – A barrier and speed bump free customer experience.
        45. Gamify – Turning marketing into games as a way of getting potential customers to engage with your company.
        46. Going Live – Using live video as a way of marketing and sales.
        47. Ground Marketing – Using unconventional, imaginative and innovative ways of promoting your company on a shoestring budget.
        48. Growth Hacking – Focus on expanding all aspects of the marketing funnel to achieve ‘rapid growth’
        49. Growth Marketing – Growth hacking for grown ups. Looks more at how to increase the life-time value of customers (LTV).
        50. Holistic – A term used to describe an activity with moving parts that are all working together to achieve a common goal
        51. Humanisation/Human Marketing – Marketing activities that are designed to showcase the human elements of your business and appeal more to potential customers.
        52. Hustle – Doing lots of things all of the time.
        53. Hypergrowth – A period of quicker than normal or expected growth.
        54. Hyperlocal – A highly targeted segmentation, looking at a very small community or area.
        55. Influencer Marketing – Working with individuals and organisations who are trusted in a specific field to help promote a businesses goods and services.
        56. Influencers – Individuals and organisations who have a number of followers and are able to influence their decision making process.
        57. Infographics – Information and statistics presented as an image.
        58. In Real Life (IRL) – When you move from online interactions to offline interactions.
        59. Internet of Things (IoT) – a system of interrelated computers and devices which share data and interact with each other.
        60. Interruption Marketing – Old school marketing with a new name. Aims to disturb people from what they are doing and get their attention to perform an action.
        61. Knowledge Bombs – Powerful and bite-sized information what are inciteful and/or actionable.
        62. Knowledge Economy – where a business is based upon the quality and quantity of knowledge shared and delivered.
        63. Lead Generation – The number of leads that a businesses marketing activities has generated for the business.
        64. Life Coach – An individual who seeks to advise others on how they can improve their lives. This could be through time-management, organisation, relationships, work-life balance amongst others.
        65. Lifestyle Marketing – Brands who seek to embody the lifestyles of their customers by engaging with their interests, goals, motivations and desires.
        66. Lifetime Value – How much money/profit the customer will give your business over the course of their interactions with your business.
        67. Link building – The tactic of earning hyperlinks from high ranking websites (usually in the form of content) in order to improve a businesses own search engine rankings.
        68. Low Hanging Fruit – Potential customers that are the most ripe for picking. I.e. the easiest potential customers to convert.
        69. Machine Learning – The next level of AI, where the computing applications access data and begin to learn and adapt from it themselves without human interference.
        70. Marketing Automation – The tactic of automating marketing process to either save time and/or to ensure that repetitive tasks are carried out regularly and efficiently.
        71. Marketing Funnel – A tool which shows the marketing activities used at different parts of the customer journey in an attempt to convert them into paying customers.
        72. Mass Personalization – Where goods or services are able to be personalised or tailored to an individuals needs on a large scale.
        73. M-commerce – The carrying out of transactions through mobile based applications.
        74. Micro-influencer Marketing – Working with individuals/organisations who have influence over a very specific area or topic, and don’t necessarily have a broad appeal.
        75. Micro Moments – Little steps, notifications and interactions which seek to deepen a customer’s relationship with a brand.
        76. Millennial Marketing – The practice of targeting potential customers born between the late 1980s and early 2000s
        77. Mobile First – Primarily used with website redesign. Looks at considering how the website will look on mobile devices before desktops.
        78. Mobile Marketing – The tactics used to target mobile users such a pop-up notifications
        79. Native Advertising – Similar to advertorial. Looks at editorial content paid for by an advertiser to promote an advertisers brand and/or product.
        80. Network Marketing – The new ‘pyramid selling’ where direct sales are driven through incentivised independent agents.
        81. Omnichannel Marketing – A collections of marketing tactics aimed to provide a seamless experience across the business through every communication channel.
        82. Organic Reach – The number of unique individuals your content has reached without any paid distribution.
        83. Passive Revenue – Earning money from something you are not actively involved in.
        84. Personal Branding – The act of marketing yourself as a brand. It’s an ongoing process, and seeks to promote your own values, knowledge or opinions in order to gain a reputation or build awareness of your existence.
        85. Programmatic Advertising/Marketing – Automated, real-time advertisement bidding. Allows businesses to show a specific ad, to a specific customer at a specific time, with a specific message.
        86. Raving fans – Fans that are also advocates for the business and promote the brand for no set reward.
        87. Real-time Marketing – A marketing strategy focuses on engaging with customers on current and relevant topics.
        88. Referral Marketing – A marketing strategy focussed on promoting a businesses goods/services through the recommendations of other people. This may include asking other people to recommend you, if you do the same for them.
        89. Relationship Marketing – A marketing strategy that focuses on long-term customer engagement and building customer loyalty over short-term, one-off transactions.
        90. Remarketing – Using data collected from website visitors (who may not have purchased a product) to display highly targeted adverts at them in other locations on the internet after they have left the businesses website.
        91. Remarketing Lists for Search Ads (RLSA) – Showing search ads only to people who have visited your website previously.
        92. Reputation Management – This refers to the management of information and communications that could shape the public perception of a company or individual, both positive or negative.
        93. Reviews – This looks at how the businesses customers view the business they have transacted with and it’s good/services. The customer leaves a review about the company, what it did/didn’t do and how they felt about the experience.
        94. ROAS – Return on Ad Spend. The tangible return from capital spent on advertising campaigns
        95. ROI – Return on Investment. How you measure the return received on the amount of capital, resources and time invested.
        96. SEO – Search Engine Optimisation. A collection of marketing tactics which seeks to get a website ranking as high as possible in the search engine algorithms for specific words, phrases or questions.
        97. Smart Content – Content that changes, or is displayed differently depending on past interactions between the business and the customer.
        98. Social Customer Service – The practice of customer service through social media channels.
        99. Social Proof – A marketing tactic used to display the authenticity and trustworthiness of the content. The number of shares is a popular metric for this.
        100. Social Selling – The art building relationships which leads to sales through social media
        101. Storytelling – Using stories to engage with customers to tell a brand message
        102. Tangible Marketing – Marketing collateral that is able to be seen, heard, touched or smelled.
        103. Thought Leader – An individual who has a unique viewpoint on a topic and shares that viewpoint with evidence and rationale.
        104. Unicorns – A start-up business that is valued at more than $1bn
        105. User Experience – The overall experience of a unique user using a website, software, application or platform. This includes how simple, easy-to-use and effective it is.
        106. User-Generated Content – website content that has been generated by users of the website. This includes reviews, pictures and testimonials.
        107. Value Exchange – The swapping/exchange of goods, services, knowledge or ideas for mutual benefit.
        108. Viral Content – A piece of media that gets widely viewed and shared in a short period of time.
        109. VOIP – Voice over IP. The transmission of voice and or multimedia content over IP (Internet protocol) instead of traditional telephone lines.
        110. VR – Virtual Reality. A computer generated simulation of an image or environment, which a user can interact with.
        111. Wearable Technology – A blanket term used for electronics worn on the body, which can be used for a range of purposes.

What are your thoughts on the list? Would you add anything? Would you change anything! Ley us know in the comments below or use the contact form on the website!!


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