Challenger Brand – What is a challenger brand? How can challenger brands compete against bigger budgets? What are the advantages of being in 2nd place?
On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Andrea D’Aloia about the buzzword ‘challenger brand’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.
Bio:
Andrea D’Aloia has several years of exposure in managing successful brands as Nutella, Kinder and Burger King across different markets around the world.
Especially working for Burger King , where he is currently leading the role of EMEA Brand director, he has been involved in multiple awards winning campaigns that challenged the normal limitations Brands impose themselves. “Scary Clown Night” , “Burger Clan”, “Love Fire” are just few examples.
His motto is “Be afraid, but do it anyways”.
Website:
A full transcript of the conversation between Ben and Ellen is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk
I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.
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Enough small talk . . . let’s talk ‘Challenger Brand’
Challenger Brand Interview between Ben M Roberts and Andrea D’Aloia
Transcript coming very soon….
