Marketing Buzzword Podcast Episodes

    Inbound PR - What is inbound PR? How can we measure the effectiveness of PR? How can pr actually drive inbound leads into a business? On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Iliyana Stareva about the...

    Challenger Brand - What is a challenger brand? How can challenger brands compete against bigger budgets? What are the advantages of being in 2nd place? On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Andrea D'Aloia about the...

    Marcomms - What is Marcomms? How can break down the divisions between marketing and communications? How can marketers and communicators work together to be more effective? On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Hel Reynolds about...

    Localistion - How can businesses localise? What's the difference between translation and localisation? How can businesses reduce the risks of operating across multiple regions and countries? On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Ellen De Visser...

    FOMO - What is FOMO? How can businesses leverage the fear of missing out? How can you create FOMO? On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to May King Tsang about the buzzword ‘FOMO'. As always the...

    Automation - Can and should we automate more? What are the benefits of automating more of our everyday business tasks? Does automation come at the cost of humanisation? On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Jaime...

    Meme Marketing - What is meme marketing? Should and can you incorporate memes into a marketing strategy? How can memes make you more relatable? On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Lorenzo Luiso about the buzzword...

    Customer Journey - What is the customer journey? How can we map out our customer journey to improve the customer experience? Have sales and marketing funnels had their day? On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to...

    The Psychology of Buzzwords - Why do we use them? Why do some words thrive whilst others languish? What is social transmission and how does it affect buzzwords? On this week’s #MarketingBuzzword Podcast, Ben M Roberts runs through a...

    Lead Generation - How can we generate more leads without being spammy? What does the funnel even mean? Should we automate parts of our lead generation efforts? On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Cathy Wassell...