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Building a Personal Brand around a Marketing Buzzword – How do you align yourself to a buzzword? How do you build an audience around that buzzword?

On this week’s #MarketingBuzzword Podcast, Ben M Roberts breaks down what it takes to build a Personal Brand around a Marketing buzzword. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.

A full transcript of this episode is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at

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I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.

Before you read the transcript, if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

Enough small talk . . . let’s talk about how to build a personal brand using a marketing buzzword

Transcript coming very soon….