Dennis Owen - Branding - Marketing Buzzword

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Branding – How do you maintain a consistent brand on Social Media? How do measure the impact of branding? How do make sure all employees understand the importance of brand?

On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Dennis Owen, Gm of Social Media and Branding at Hong Kong Airlines about ‘Branding’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.

Dennis Owen is the GM for Social Media and Branding at Hong Kong Airlines. His role on the social media side is to understand how social media evolves as a discipline, and incorporate it into Hong Kong Airlines at the enterprise level in the areas of brand and digital marketing, communications, customer service, HR, and other departments in ways that meet our strategic objectives at a global level.

Connect with Dennis here,



A full transcript of the conversation between Ben and Dennis is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at

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I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.

Before you read the transcript, if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

Enough small talk . . . let’s talk Branding’

Branding Interview between Ben M Roberts and Dennis Owen

Transcript coming very soon….