This week’s Bitesize Buzzword/Buzzterm is: Account Based Marketing (ABM).
Welcome back to ‘The Marketing Buzzword Podcast’ by Ben M Roberts. In this Bitesize Buzzword episode of the podcast, Ben helps to debunk and demystify one the most important buzzwords out there; buzzword, Account Based Marketing (ABM).
In this episode Ben will answer the questions like; What is Account Based Marketing (ABM)? What are the benefits of ABM over inbound content marketing? How can you implement an ABM strategy?
The transcript is coming soon . . .