Behind-the-Scenes Content - Nicole Osborne - Marketing Buzzword Podcast

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Behind-the-Scenes Content – Does behind-the scenes content boost sales? How can you make it interesting? Do people really want to see your unfinished/raw work?

On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Nicole Osborne about the buzzword ‘Behind-the-Scenes Content’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.

Nicole Osborne is a marketing consultant based in London and the founder of Lollipop Social. Nicole helps entrepreneurs get sweeter marketing and social media results.

Originally from Eastern Germany, Nicole works with entrepreneurs and small businesses to increase their influence and visibility on social media with stand-out personal brands and engaging content marketing.

Nicole’s marketing career started at the Financial Times nearly 20 years ago. She is a Chartered Marketer and has successfully delivered marketing plans for leading brands, social media marketing agencies and tech start-ups.

Nicole loves to share sweet tips and has been a guest on numerous Twitter chats and marketing podcasts. She is a regular marketing events speaker talking about how to increase visibility and get better results with on brand and non-vanilla content.

Nicole launched her new vlog series: Wunderbar The Marketing Efficiency Show with time-saving tips for people who want to grow their audience and feel proud again of how they come across on social.

Nicole is a co-founder of GoWithThePro a brand-new online membership group which helps social media and digital marketing freelancers to grow their businesses. Why not join the #GoWithThePro Twitter chat every Thursday at 8 pm?

Go With The Pro


A full transcript of the conversation between Ben and Nicole is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at

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I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.

Before you read the transcript, if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

Enough small talk . . . let’s talk ‘Behind-the-Scenes Content’

Behind-the-Scenes Content Interview between Ben M Roberts and Nicole Osborne

Transcript coming very soon….