Tuesday, October 23, 2018
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Creative AI - Keery Harrison - Richard Norton - Marketing Buzzword Podcast

Creative AI with Kerry Harrison & Richard Norton – Episode 63

    Creative AI - Can artificial intelligence be creative? Is AI going to be the future for all businesses? Can artificial intelligence help businesses be more creative? On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Kerry Harrison &...
Referral Marketing - Bitesize buzzword - Ben M Roberts

Bitesize Buzzword: Referrral Marketing – Episode 62

      This week’s Bitesize Buzzword/Buzzterm is: Referral Marketing. Welcome back to ‘The Marketing Buzzword Podcast’ by Ben M Roberts. In this Bitesize Buzzword episode of the podcast, Ben helps to debunk and demystify one the most important...
Meaningful Engagement - Christine Gritmon - Marketing Buzzword

Meaningful Engagement with Christine Gritmon – Episode 61

    What is meaningful engagement? Can engagement pay to bills? How is the type of content we are producing changing due to social media algorithms? On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Christine Gritmon about ‘Meaningful Engagement'....
bitseize buzzword - machine learning - ben m roberts

Bitesize Buzzword: Machine Learning – Episode 60

      This week’s Bitesize Buzzword/Buzzterm is: Machine Learning. Welcome back to ‘The Marketing Buzzword Podcast’ by Ben M Roberts. In this Bitesize Buzzword episode of the podcast, Ben helps to debunk and demystify one the most important...
Gamification - Michael Berean - Marketing Buzzword

Gamification with Michael Berean – Episode 59

    What is Gamification? Are games a distraction or good for business? How can businesses use gamification for customer and employee engagement? On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Michael Berean about ‘Gamification'. As always the aim...

Bitesize Buzzword: Conversational Marketing – Episode 58

      This week’s Bitesize Buzzword/Buzzterm is: Conversational Marketing. Welcome back to ‘The Marketing Buzzword Podcast’ by Ben M Roberts. In this Bitesize Buzzword episode of the podcast, Ben helps to debunk and demystify one the most important...
Convenience - Shep Hyken - Marketing Buzzword

Convenience with Shep Hyken – Episode 57

    Why is convenience the new battlefield for brands? Does convenience matter more than price? How can businesses make things quicker & easier for their customers? On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Shep Hyken about ‘Convenience'....
Bitesize Buzzword - Inbound Marketing - Ben M Roberts

Bitesize Buzzword: Inbound Marketing – Episode 56

      This week’s Bitesize Buzzword/Buzzterm is: Inbound Marketing. Welcome back to ‘The Marketing Buzzword Podcast’ by Ben M Roberts. In this Bitesize Buzzword episode of the podcast, Ben helps to debunk and demystify one the most important...
PPC Pay-to-Play - Rob Watson - Marketing Buzzword

PPC and Pay-to-Play with Rob Watson – Episode 55

    Does Pay-to-Play increase content quality? Is PPC now more of a job for developers not marketers? What are the basics of building and tracking a PPC campaign? On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Rob Watson...
Bitesize Buzzword - Account Based Marketing - Ben M Roberts

Bitesize Buzzword: Account Based Marketing (ABM) – Episode 54

      This week’s Bitesize Buzzword/Buzzterm is: Account Based Marketing (ABM). Welcome back to ‘The Marketing Buzzword Podcast’ by Ben M Roberts. In this Bitesize Buzzword episode of the podcast, Ben helps to debunk and demystify one the...