Ben M Roberts is a digital marketing strategist and an expert in Online Reviews. He is a the Head of Marketing at Talkative, a podcaster, consultant and keynote speaker who looks at how businesses can use the tools and time at their disposal in order to maximise business/sales growth.
Ben is a firm believer in the power of customer advocacy, social proof and online reviews to help continually improve the business, as well as create a really strong and trustworthy brand image, which in turn translates to growing sales.
He has his own website, found here, which looks at the learning curve he has taken over his years in the industry, discusses what he has learnt, and looking ahead to the future of business and marketing from the perspective and insights he has gained.
One of the key things he has learnt over the last 8 years is the impact and growing influence of social media for customer service and the power of online reviews. At a really basic level this looks at how customers can build and break brands just by using their voice or the written word.