Hello again and welcome back to the Marketing Buzzword Podcast!
This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and today’s buzzword is “Engagement & Engaging Content”
I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.
In addition, The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk
So, how does this show work?
Simply, you, the marketing bees let me know what buzzwords you’ve been hearing, and bring them into the marketing beehive. I then bring on an expert buzzword bee from the field, who helps us identify what these buzzwords actually mean, and whether they are useful or not. Essentially, I want to de-bunk or de-mystify these words and phrases to make the marketing jargon a little easier to understand.
I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram or if you’d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.
Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.
Right that’s more than enough about me. It’s time to introduce this weeks guest! This episode’s expert buzzword bee is the stunning Tracey Smolinski!
Tracey Smolinski is the founder and managing director of Wales’ leading independent business network, Introbiz.
Since the company’s birth back in 2009, Tracey has become a highly successful businesswoman. Today, the network boasts over 300 members from a wide range of industries and sectors, while hosting 60 networking events a year in various 4 and 5 star locations throughout South Wales and host events internationally.
She started networking in the correct way, by building relationships and trust and went on to sell £100,000 worth of advertising revenue over the next 6 months. She saw firsthand how powerful and profitable networking could be for business. Tracey spotted a gap in
the market and decided to start her own networking company, and so Introbiz was born!
Tracey has shared the stage with Hilary Devey CBE, Baroness Michelle Mone, John Lee, Jamie Baulch, Marie Diamond, The Apprentice winners Mark Wright and Alana Spencer and Sharon Lechter
Enough small talk . . . let’s talk “Networking”