Influencer Marketing – How Do You Find The Right Influencer? Is A Bigger Following Better? How Can You Use Influencers To Help You Tell A Story?
On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Angus Nelson about ‘Influencer Marketing’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.
Angus Nelson is President Life of Dad, of influencer marketing agency doing branded content for large brands. He’s a consultant and speaker for Fortune 1000 brands including Walmart, Whole Foods, Coca-Cola, BMW and more. Angus hosts an Inc.com Top 20 business podcast called, “Up In Your Business”; and has been featured on Aol.com, Huffington Post, and VentureBeat. His book, Empowering Work, releases fall of 2018 by Morgan James Publishing.
You can find a full transcript of the conversation between Ben and Angus below, but before that I want to let you know that The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk
I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.
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Enough small talk . . . let’s talk “Influencer Marketing”
Influencer Marketing Interview between Ben M Roberts and Angus Nelson
Full transcript soon….