Hello again and welcome back to the Marketing Buzzword Podcast!
This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and today’s buzzword is “Great Content”
I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.
In addition, The Marketing Buzzword podcast is now powered by Talkative. Talkative is a company that brings live chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk
So, how does this show work?
Simply, you, the marketing bees let me know what buzzwords you’ve been hearing, and bring them into the marketing beehive. I then bring on an expert buzzword bee from the field, who helps us identify what these buzzwords actually mean, and whether they are useful or not. Essentially, I want to de-bunk or de-mystify these words and phrases to make the marketing jargon a little easier to understand.
I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Tiwtter & Instagram or if you’d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.
Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.
Right that’s more than enough about me. It’s time to introduce this weeks guest! This episode’s expert buzzword bee is an incredible women, who I have a load of respect for and that’s Mark Masters . . .
Mark Masters is owner of The ID Group, a content marketing consultancy based in Poole. He is a believer that the ultimate goal for businesses is to build loyalty.
Mark is the author of The Content Revolution, he has the weekly You Are The Media email (every Thursday) and You Are The Media podcast (every Friday). On 24th May 2018, the You Are The Media Conference comes to Shelley Theatre in Bournemouth and will include international speakers such as Mark Schaefer (author of Known) and Jason Miller (LinkedIn).
Enough small talk . . . let’s talk “Great Content”