What is Digital Knowledge Management (DKM)? Is DKM the future of marketing? Is the role of digital knowledge manager going to replace the role of the marketing manager?
On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Rev Ciancio & Duane Forrester about ‘Digital Knowledge Management (DKM)’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.
Rev, serves as Director, Industry Insights for Yext, where he works to ensure customer success as they deploy the Yext Knowledge Engine on behalf of their businesses. Over his 20+ year career, he has managed business development, digital marketing, and social media strategies for a wide range of entertainment and hospitality companies. When not preaching the gospel of Digital Knowledge Management, you can find this expert Burger taster discussing the virtues of what makes a truly great hamburger on his Instagram account, @revciancio and hospitality marketing tips on his blog, Burger Conquest.
Duane Forrester is the Vice President of Industry Insights for Yext, leading industry outreach, evangelism and authorship for the company. Between Microsoft and Yext, he was the VP, Operations with Bruce Clay, Inc, where he lead the operations for organic and paid search, social, content and design.
Prior to moving to BCI, he was a Sr. Product Manager responsible for Bing’s Webmaster Program, focused on helping small, medium and enterprise businesses improve their digital marketing efforts. Previously, he was an inhouse SEM running the SEO program for MSN in the US & Americas. He’s also the founding co-chair of SEMPO’s In-House SEM Committee, was formerly on the Board of Directors for SEMPO and is the author of two books: How To Make Money With Your Blog & Turn Clicks Into Customers.
Duane has written for publications ranging from SearchEngineLand and DuctTape Marketing, to Entrepreneur Magazine, the New York Times and Inc. He actively advises startups and large corporations, and even spent time advising the staff who maintain the White House’s websites.
You can find the Yext website here.
You can find a full transcript of the conversation between Ben, Rev and Duane below, but before that I want to let you know that The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk
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Enough small talk . . . let’s talk “Digital Knowledge Management”
Digital Knowledge Management (DKM) Interview with Dave ‘Rev’ Ciancio, Duane Forrester and Ben M Roberts
Transcript coming soon . . .