Marketing Buzzword - Authority Marketing - Kerri L Watt

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Hello again and welcome back to the Marketing Buzzword Podcast!

This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and today’s buzzword is “Authority Marketing”

I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.

In addition, The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at

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So, how does this show work?

Simply, you, the marketing bees let me know what buzzwords you’ve been hearing, and bring them into the marketing beehive. I then bring on an expert buzzword bee from the field, who helps us identify what these buzzwords actually mean, and whether they are useful or not. Essentially, I want to de-bunk or de-mystify these words and phrases to make the marketing jargon a little easier to understand.

I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram or if you’d rather you can go on the website and let me know through there, and take a look at the show notes from previous guests.

Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

Right that’s more than enough about me. It’s time to introduce this weeks guest! This episode’s expert buzzword bee is the incredibly talented Kerri L Watt.

Kerri L Watt is the Founder and MD of the publicity and marketing agency Rising Tide Media. Kerri started the agency after a successful career in small business and hospitality marketing and brand PR consultancy. Regularly featuring in the media, award-winning Kerri is a driver for change. She is designing a creative agency powered by people who, for various reasons, need flexible hours and remote working opportunities thus bringing the world’s finest talent to clients. Her results speak for themselves and a Rising Tide does lift all boats after all.

Enough small talk . . . let’s talk “Authority Marketing”


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